Whether you’re a restaurant business or a small cafe, offering tasty meals is only one aspect of launching a successful food business. To generate positive reviews and earn a loyal following, you also need to make an effort to connect with your audience.
If you’re looking for new and exciting ways to boost your food business’s online presence, we’ve come prepared. In this comprehensive guide, we’ll walk you through the top social media marketing tools you can leverage to reach more audiences and grow your following with ease.
Top Features to Look for in a Social Media Marketing Tool in 2025
In case you’re not already familiar with using social media marketing tools to boost your online presence, we’ve got you covered. Below are the most useful features you can look for when selecting a social media marketing platform:
Template library
Instead of starting your designs from scratch, browsing through a template library can make a big difference. With a social media marketing tool, you can get access to an extensive library of free food posters that you can customize and adjust according to your specific needs.
Content Planner
Launching a successful social media campaign means ensuring that your page is consistently active and can post during optimal times. While that can seem like a handful, a social media marketing tool can help you out.
With management features such as a Content Planner, you can easily plan and organize your social media content in advance for scheduled and consistent posting even when you’re not online.
Drag-and-drop editor
If you don’t have any prior experience with graphic design, learning the complexities of advanced software can take a lot of time and effort. Luckily, drag-and-drop editors are here to help. With just your mobile phone or laptop, you can easily select and arrange elements on a page to achieve professional-looking designs.
AI tools
The various advancements in technology have paved the way for more AI-powered features in social media marketing tools. From a text-to-image generator to a writer tool, these features are a great adjunct to your social media management app.
Performance reports
With a social media marketing tool, you won’t just get access to a handful of design tools and marketing features. On top of the different useful features, you can also get access to real-time performance reports that can help you determine the success of your marketing campaigns.
The Most Recommended Online Platforms to Market Your Food Business
Now that we’ve taken a look at the best features to look for in a social media marketing tool, let’s take a deeper look at the different online platforms to help boost your online presence:
Buffer
Overview
Buffer is a social media management tool that helps users post and manage online content. Instead of jumping from one social media platform to another, Buffer offers a centralized dashboard where users can create, schedule, and oversee their brand’s social media pages.
Key features
- AI Assistant
- Engagement inbox
- Advanced analytics
- First comment scheduling
- Scheduled posts
Pricing plans (monthly)
- Free
- Essentials ($6)
- Team ($12)
Pros
- Clean interface
- User-friendly
- Generous free plan
Cons
- Basic analytics
- Limited integrations
- Limited content creation tools
Best for
Due to its multi-platform support, we highly recommend Buffer for food businesses in need of a basic social media management tool for a wide variety of social media channels.
Canva
Overview
Canva is an online design tool that offers a drag-and-drop interface. With Canva, users can create various design types, including video clips and social media graphics. Although Canva has recently begun offering basic social media management tools, it’s mainly known for its robust design interface.
Key features
- 1,000+ design tips
- 4.5M+ stock photos and graphics
- Cloud storage
- 1,000 Brand Kits
- Plan and schedule content
Pricing plans (monthly)
- Free
- Pro ($15)
Pros
- Wide variety of design assets
- Robust team collaboration features
- Mobile app available
Cons
- Pricey subscription tiers
- Limited customization features
- Limited export file types
Best for
If you’re on the search for a simple and accessible design tool for creating social media graphics, Canva is worth checking out. The tool is generally accessible even to non-designers, making it ideal for quick and easy content creation.
Later
Overview
Later is another social media management tool that allows users to lay out and design online content on visual-centric platforms. In particular, Later is popular among Instagram influencers and creators due to its Instagram-exclusive features.
Key features
- Platform analytics
- Social inbox
- Team collaboration and approvals
- Custom analytics
- Future industry insights
Pricing plans (monthly)
- Starter ($25)
- Growth ($50)
- Scale ($110)
Pros
- Instagram-centric features
- Advanced analytics
- Link in Bio tool
Cons
- Steep learning curve
- Pricey subscription tiers
- Limited free plan
Best for
If you’re interested in prioritizing Instagram as your main social media marketing platform, Later is worth checking out. While its subscription tiers can get pricey, the app offers various useful features for Instagram marketing.
Sprout Social
Overview
Sprout Social is a comprehensive marketing platform known for its advanced features tailor-made for large businesses and agencies. While its pricing tiers are on the pricier end of marketing tools, Sprout Social stands out due to its in-depth analytics features and performance reports.
Key features
- Message tagging
- Optimal send times
- Unlimited social profiles
- AI assistant
- Group, profile, and post-level reporting
Pricing plans (monthly)
- Standard ($199)
- Professional ($299)
- Advanced ($399)
- Enterprise (Custom)
Pros
- Robust analytics tools
- Strong social listening features
- Advanced scheduling and workflows
Cons
- High cost
- No free plan available
- Not recommended for beginners
Best for
Due to its in-depth and advanced features, Sprout Social is better suited for professional marketers in need of a comprehensive and advanced marketing tool.
PosterMyWall
Overview
PosterMyWall is an all-in-one social media management, design, and marketing tool perfect for creating content for your food business. Due to its extensive library of free and customizable templates, users can create professional-looking designs for a more optimized social media campaign.
Key features
- 1M+ design templates
- AI-powered features
- Video recording and editing
- Brand Kits
- Content Planner
Pricing plans (monthly)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Pros
- Beginner-friendly features
- Affordable pricing plans
- Versatile AI-powered tools
Cons
- Limited photo editing tools
Best for
Due to its accessible and highly affordable features, we highly recommend PosterMyWall to all types of users. Whether you’re a small restaurant business or a family diner, PosterMyWall is an all-in-one tool that can help increase your brand visibility and allow you to reach more customers.
Which is the Most Beginner-Friendly Tool for Marketing Your Brand Online?
While there are various social marketing tools you can use to market your food business online, we often recommend PosterMyWall for its user-friendly and versatile features. Whether you’re a beginner, amateur, or pro designer, PosterMyWall offers a handful of AI-powered features that can make your design process more creative and efficient.
Not only that, but PosterMyWall is also an all-in-one tool that you can use for your various marketing, management, and design needs. Instead of switching from different apps back-to-back, you can access all your marketing features from one convenient tool.
Market Your Food Business Like a Pro
Promoting your food business online doesn’t have to be complicated or expensive. With the help of some free online tools and having a clear online strategy, you can start boosting your online presence and get started with catering to a wider audience.
Ready to cook up a storm? Browse these tools and start launching your social media marketing campaign today. Your next loyal customer awaits!
